Target
[Archives 20-23]

Campaign Design Graphics made during my time working with Target at Mother New York. A valuable opportunity to exercise Swiss modernism, graphic simplicity, and work exclusively with Helvetica. Lots and lots of Helvetica.

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Target Holiday

Campaign Design
2023

Role: Designer Target wanted to show that every occasion, and every budget, is open to interpretation. Using a fun combination of graphic visuals and word play, leaning into the “in-betweens” of culture, Target has proven to be accessible, approachable, and more meaningful than ever before.

Made with Chris Allen.

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Target Holiday

Campaign Design
2022

Role: DesignerKeeping in mind the state of the world during the development following the years after the pandemic, Target wanted to create a happy place for all during the holidays. In order to do so, we leaned into what makes Target, Target—showcasing the unique combination of our product and our experience through an optimistic color palette and faceted radial world of wonder.

Made with Sarah Wasley and Manya Swick.

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Target Brand

Campaign Design
2022

Role: Designer An inclusive brand campaign embracing graphic art direction and bold typography. Simple sets allowed for dynamic type to be intentionally integrated into footage. Grids are used across multiple spots to show diversity of product and people.

Made with Josiah Werning and Manya Swick.

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Hall of Founders

Campaign Design
2021

Role: Designer
Campaign OOH featuring diverse entrepreneurs and the products they sell at Target. We took over the Oculus in NYC to display the OOH campaign.

Made with Josiah Werning & Manya Swick.

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Target Holiday 2020

Campaign Design

Role: Designer
Animation: HornetDesign system for Target’s 2020 holiday campaign. Design in this campaign included a custom color palette for broadcast TV and digital media, animation, a custom glitter, and a full style guide for the season.

Made with Josiah Werning & Manya Swick.

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Note
I’ve had the pleasure of working with many wonderful creatives, strategists, account managers, and producers over the years at Target. For full credentials on any Target project, feel free to email me at gdonosok@gmail.com.

GONZALO DONOSO

New York-based graphic designer and art director.
Currently at Mother Design. 

gdonosok@gmail.com

Case Studies

Fhirst
Brooklyn Org
Queen Mother
Cadillac Capsule Collection
Ski Trip
Target [Arch. 20-23]
Appendix

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